About

Hey there,
I'm Meyal, the brains and hands behind the brand JOOLS.
Ever since I can remember, I've loved art, and it was pretty clear to me that one day I'd delve into the world of design. Despite that, I chose to study social work, but upon completing my studies, I realized I couldn't escape my destiny - to create and engage with beauty, materials, fashion, and most importantly, jewelry. So, I decided to make people feel good from a different place. My brand, "Jools," has been around since 2011, and ever since, I've been striving to make those who wear my pieces feel special and smile.

I'm a graphic designer who designs and crafts handmade jewelry, mostly in limited editions. The range is vast but unique, the kind of jewelry you don't see every day. I don't like to follow mainstream trends. Each piece of jewelry I design is something I would want for myself.

My jewelry is crafted with thoughtfulness for aesthetics, comfort, and their connection to a woman's body. Each piece receives full attention to detail and undergoes polishing and investment until it's perfect, as befitting my perfectionist nature.

All the jewelry is handmade in my studio. Local production is part of my belief system. 

I know you love jewelry (at least as much as I do), and it's important for you to refresh often. Therefore, I strive to make all my jewelry affordable, and I'm constantly working on designing new pieces and expanding collections.

*If you've seen a piece of jewelry you liked and want to modify it slightly, or if you have an idea for something and are looking for someone to bring it to life, feel free to reach out. I also accept special orders.

Each piece of jewelry can also be made of pure gold/silver.